As part of a nationwide campaign celebrating the launch of the new Tangerine flavor, Topo Chico partnered with artist Max Guevara to create a one-of-a-kind artistic intervention inspired by the brand’s iconic logo: the Aztec Princess and the Little Mole Hill (Cerro del Topo Chico).

Max developed a concept using 14 pairs of VANS “blank” shoes, each individually intervened with its own design, which together form a large-scale puzzle that completes the Topo Chico logo while still standing as unique pieces of art.

We directed, shot, and edited a short commercial that follows the creative process from concept to final artwork, revealing the craft, detail, and vision behind each pair. The film and the custom shoes were then delivered to 14 Topo Chico brand ambassadors and high-impact social media influencers across the US, amplifying the campaign’s reach with a truly tangible, collectible experience.