Partnered with the media agency Yes Collective to capture the energy of the tournament on and off the court.

Through a series of dynamic social clips, daily recap videos, and carefully crafted stills, we told a story where performance, recovery, and routine are always in play.

From fast-paced vertical videos optimised for social to polished still photography, we created a cohesive visual universe that placed Vital Proteins at the heart of the US Open experience