VITAL PROTEINS

x US OPEN

Location: New York, USA

Year: 2025

Partnered with the media agency Yes Collective to capture the energy of the tournament on and off the court.

Through a series of dynamic social clips, daily recap videos, and carefully crafted stills, we told a story where performance, recovery, and routine are always in play.

From fast-paced vertical videos optimised for social to polished still photography, we created a cohesive visual universe that placed Vital Proteins at the heart of the US Open experience

  • A woman in a blue dress and white sneakers celebrates at the US Open, holding a blue fan above her head, standing on a brick pathway at Arthur Ashe Stadium with a large crowd in the background.
  • Crowd of spectators sitting in blue stadium seats, watching a tennis match on a green court. Many are wearing sunglasses and caps.
  • Pile of blue dietary supplement packages labeled 'Vital Proteins Collagen Peptides' with a cow illustration, indicating unflavored collagen supplement for skin, hair, nails, joint support, and grass-fed pasture-raised.
  • A carton of Vital Proteins Collagen & Protein Shake in chocolate flavor, and a tennis ball with a tennis racket in the background on a blue surface.
  • A woman in a blue athletic dress is sitting on a tennis court, holding a container of Vital Proteins collagen peptides. There are several tennis balls and a bottle of Vital Proteins collagen and protein shake placed on the court near her.
  • A man and woman smiling and holding bottles of water at a tennis stadium, with a large crowd in the background.
  • Multiple cans of Vital Proteins Collagen Peptides dietary supplement stacked on a surface with two tennis balls labeled Vital Proteins nearby, in an indoor sports arena.
  • A container of Vital Proteins Collagen Peptides and a Vital Proteins Collagen & Protein Shake in chocolate flavor on a blue surface with a wire fence in the background.
  • People walking past a blue sign at the US Open tennis tournament with the US Open logo, in front of a brick building.